Sevilla Sports Director Munch said that in today's professional sports, the sports director plays an extremely important role. Over the years, Seville has continued to operate cost-effectively. This club cannot be funded. Premier League teams compete, but they are good at using fewer resources to accomplish the same or higher achievements.
Munch said: "Manchester United may be the top 5 in the world, but they don't have that specific position (sports director). Logically speaking, I believe that this position is valuable because I am doing this job now. I think that more and more clubs will realize that they really need this position. Between the technical staff (coaching staff), the team members and the board (the sports director is the bridge and link). We (football) Director) We understand the market, and we can obtain information through scouting and various other channels.
"Leeds, Liverpool, Manchester City and some other clubs have a very good draft of their sports management structure. It is very difficult for us to compete with English teams. But we are still doing it. Work to expand our brand influence. There is no doubt that brand influence is directly related to the success of a club.
"Perhaps we can't compare with the Premier League team in terms of cost, but we have also achieved a lot of results over the years, such as the 6th Europa League. We use more resources to do more things. We have always been very good at doing this. .Sevilla is always special.
"(Sports director) is like a father. He needs to take care of many different children. When you ask your father:'Which child do you love the most?' This father will say:'I love all children. it's the same.'
"We signed Daniel Alves for 200,000 euros, and then we sold him to Barcelona for 36 million euros. This is a very good operation we did. Fabinho, Banega , Rakitic’s transfer in and out operations are similar."